Purpose for Business
In today’s complex, fast-changing world, organizations can no longer rely solely on profits to sustain long-term success. Purpose for Business offers a transformative framework to help leaders discover, define, and integrate their organization’s true purpose into every decision, process, and relationship.
In today’s complex, fast-changing world, organizations can no longer rely solely on profits to sustain long-term success. Purpose for Business offers a transformative framework to help leaders discover, define, and integrate their organization’s true purpose into every decision, process, and relationship.
Congratulations on taking the first step toward transforming your organization.
What You'll Discover in This Book:
Purpose for Business translates the powerful personal transformation framework from the Amazon best-selling book "Purpose" into a comprehensive organizational change methodology. Just as individuals need purpose to thrive, your organization requires a clear reason for being to achieve lasting success and meaningful impact.
The Four-Step Business Transformation Process:
WHY - Determine your organization's fundamental reason for existing beyond profit
WHAT - Align your corporate identity with your purpose
HOW - Align your operating model with your identity
WHAT - Align your tactical execution with your operations
The Corporate Ikigai Framework helps you discover the intersection of what your organization loves to do, does well, can be paid for, and what the world needs. This powerful tool becomes your North Star for all strategic decisions and resource allocation.
Four Business Dimensions for Complete Alignment:
Strategic Dimension - Vision, values, leadership, and governance
Operational Dimension - Processes, knowledge, and continuous improvement
Cultural Dimension - Talent, resources, environment, and collaboration
Market Dimension - Brand, relationships, innovation, and market impact
Real Success Stories featuring companies like MD Ally (achieved $15M Series A funding), Levi Strauss ($623M successful IPO), and Georgia-Pacific (60% improvement in solution adoption) demonstrate how purpose-driven transformation creates measurable business results.
12-Month Implementation Strategy provides a structured approach to systematically align your entire organization with its purpose, including specific goals, metrics, and success factors that ensure sustainable transformation.
Whether you're leading a startup seeking clarity, an established company needing renewal, or an organization facing major challenges, this book provides the roadmap to build a business that not only succeeds financially but creates lasting positive impact in the world.
Your transformation journey begins now. The world needs organizations that know why they exist and have the courage to live that purpose through every decision and action.
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