Purpose FOR BUSINESS Technology FRAMEWORK
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Purpose-Driven Technology Leadership
We help healthcare AI companies align their technology strategy with their organizational purpose, because technical challenges are actually leadership challenges. Through our Purpose for Business framework, we transform tech chaos into strategic clarity in 9 months or less.
Through our proven Purpose for Business framework,
we transform tech chaos into strategic clarity, enabling companies like MD Ally to secure $15M Series A funding through purpose-driven technology leadership.
Most fractional CTOs focus on fixing your technology.
We focus on aligning your technology with WHY your organization exists. The result? Sustainable growth, successful funding rounds, and technology that actually serves your mission."
We help healthcare AI companies align their technology strategy with their organizational purpose—because technical challenges are actually leadership challenges. Through our Purpose for Business framework, we transform tech chaos into strategic clarity in 9 months or less.
Through my proven Purpose for Business framework, I transform tech chaos into strategic clarity, enabling companies like MD Ally to secure $15M Series A funding through purpose-driven technology leadership.
Most fractional CTOs focus on fixing your technology. I focus on aligning your technology with WHY your organization exists. The result? Sustainable growth, successful funding rounds, and technology that actually serves your mission."
Tech Leadership to Move Your Vision Forward
Tech Leadership to
Move Your Vision Forward
Mission-Aligned Technology Leadership for Founders and Firms Who Need Scalable, Secure, and Strategic Technology
— Without the Full-Time Overhead.
Healthcare AI founders are changing the world by saving lives through technology. You've built something extraordinary. Now let's ensure your technology foundation can support the massive impact you're destined to create. We help align your systems with your mission, because when technology serves purpose, scaling becomes sustainable.
Healthcare AI founders are changing the world by saving lives through technology. You've built something extraordinary. Now let's ensure your technology foundation can support the massive impact you're destined to create. We help align your systems with your mission, because when technology serves purpose, scaling becomes sustainable.
#1 Rated cto for marketing firms
Fractional CTO for Marketing Teams: Tech Leadership That Fuels Growth
Helping marketing teams scale with the right technology, automation, and data-driven strategies—without the overhead of a full-time CTO.
Companies We've Worked With:
The Only Team Who Understands
Purpose-Driven Technology Leadership
"Purpose-driven technology is that which drive and deliver value to the organization's stakeholders – employees, customers, and the environment and society in which it operates." — Institute for Digital Transformation
Strategic Vision Alignment
"A strategic vision serves as the foundation for any successful digital transformation. This means deciding on clear goals that the company can realistically achieve and that match its main purpose."
Cultural Success Metrics
"When employees feel empowered and trusted, they are more likely to take ownership of their work, innovate, and contribute positively to the company culture."
Strategic Vision Alignment
"Technology is used not for the sake of technology, but for the purpose that fulfills. It should be linked to the organization's purpose, vision, and mission statements so that it is lived by all employees and institutionalized across the organization."
Clarity Through Purpose Alignment
Complex technical decisions become clear when connected to organizational mission
Technology teams understand how their work serves larger purpose
Business value becomes automatic result of purpose-driven approach
Improved Business-Technology Alignment
Purpose provides framework for technology strategy decisions
Collaboration becomes natural when teams share common mission
Investment priorities align with organizational values and goals
Cultural Transformation Success
Purpose-driven culture attracts and retains right people
Teams work more smoothly when sharing clear sense of purpose
Cultural shift from adversarial to collaborative stakeholder relationships
Bottom Line: Organizations that successfully align technology with purpose see measurable improvements in performance, culture, and business outcomes, with technology teams becoming strategic business partners rather than isolated support functions.
HOW WE CAN HELP
Steal our proven system
Phase 1: Purpose Discovery & Technology Assessment
"Discover your organization's true technology purpose using our Corporate Ikigai methodology"
This foundational phase conducts comprehensive Corporate Ikigai workshops with your leadership team to discover your organization's authentic reason for being—exploring what you love, what you do well, what you're paid for, and what the world needs. We then assess your current technology stack across all Four Business Dimensions (Strategic, Operational, Cultural, Market) to identify critical gaps where your tech investments aren't aligned with your true organizational purpose, creating the foundation for meaningful transformation.
Phase 2: Purpose-Driven Technology Transformation
"Implement systematic technology changes across our Four Business Dimensions"
We develop purpose-aligned objectives for your Strategic (direction), Operational (processes), Cultural (people), and Market (impact) dimensions that create clear transformation roadmaps while maintaining operational effectiveness. This systematic approach ensures technology changes aren't isolated technical decisions but integrated improvements that strengthen how your organization serves its mission across every aspect of business performance.
Phase 3: Sustainable Purpose-Driven Technology Leadership
"Maintain long-term alignment between technology decisions and organizational purpose"
This ongoing advisory phase establishes governance frameworks and decision-making processes that automatically filter future technology choices through your corporate purpose, ensuring investments, team additions, and system changes continue strengthening your organizational mission. Through regular alignment reviews and leadership coaching, we build internal capabilities that make purpose-driven technology leadership a sustainable competitive advantage rather than a one-time project.
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THIS SOUND FAMILIAR TO YOU?
THIS SOUND FAMILIAR TO YOU?
While other companies struggle with technical debt and team misalignment, purpose-driven organizations build sustainable competitive advantages.
While other companies struggle with technical debt and team misalignment, purpose-driven organizations build sustainable competitive advantages.
Most CTOs optimize for efficiency. we optimize for sustainable impact. Using the same alignment principles that took me from rock bottom to helping enable $25M funding rounds, we help healthcare AI companies build technology that serves their life-saving mission.
Healthcare AI founders face a unique challenge: your technology doesn't just need to scale, it needs to scale while maintaining the integrity of your life-saving mission. We specialize in helping companies build systems that support both rapid growth and rigorous compliance, because in healthcare, there's no room for shortcuts.
MEET THE FOUNDER & CEO
Hey, I'm Waddell
I understand what it's like to have brilliant ideas but struggle with sustainable execution. After my own transformation from losing everything, I discovered the secret: aligning technology strategy with deeper purpose creates unshakeable foundations.
That's why healthcare AI leaders choose me. You're not just building a business, you're building something that saves and improves lives. Your technology should reflect that mission. I help ensure every system, every process, every strategic technical decision serves your greater purpose of improving healthcare outcomes.
MD Ally: Achieved Series A funding by aligning technology with their 911 telehealth mission
Achieving, back to back, SOC 2 compliances while maintaining innovation velocity
Systems that scale sustainably because they serve a purpose as well as profit
TESTIMONIALS
What others are saying
"I had the pleasure of working with Dell and want to wholeheartedly recommend him for his outstanding leadership and support. Dell has been instrumental in guiding our team and the product with clarity, transparency, and a deep sense of care. He consistently ensured that everyone was informed, valued, and included, creating an environment where we could all do our best work. It was truly a privilege to work with him. Any team would be lucky to have him at the helm."
- Jana Djordjevic
"I had the pleasure of working with Dell and want to wholeheartedly recommend him for his outstanding leadership and support. Dell has been instrumental in guiding our team and the product with clarity, transparency, and a deep sense of care. He consistently ensured that everyone was informed, valued, and included, creating an environment where we could all do our best work. It was truly a privilege to work with him. Any team would be lucky to have him at the helm."
- Jana Djordjevic
"Waddell is a one of a kind. He has an amazing mind and is always solving problems. He is inspirational and will motivate you to push yourself to that next level. If you need someone to give you a push, Waddell knows exactly how to do it, where you get results!"
- Alexander Mazzei
- Alexander Mazzei
"I wanted to extend a heartfelt thank you from our operations floor to your entire team... It’s clear that the new team you’ve assembled brings a wealth of experience and tools that will significantly enhance the support available to agencies like ours—far beyond what we’ve had access to in the past."
- Matthew Davis
- Matthew Davis
Dell led the technology transformation that helped position us for our Series A. He stabilized the core systems powering our 911 and EMS telemedicine operations, helped us achieve two clean SOC 2 audits, and realigned our dev teams to deliver both stability and innovation. He also played a key role in standing up the compliance infrastructure we needed to land enterprise health system clients.
- Shanel Fields
- Shanel Fields
"It has been a pleasure working and learning with you. Thanks a lot for your guidance and support."
- Anjali Sharma
- Anjali Sharma
CASE STUDIES
MD Ally: How Purpose Alignment Enabled $15M Series A Funding
911 Network Navigation - Transforming Emergency Response Through Purpose-Driven Technolog
The Challenge: When Technology Innovation Loses Sight of System Impact
MD Ally, a 6-year-old 911-integrated telehealth company, faced a critical inflection point that many healthcare technology startups encounter. Despite having innovative technology for connecting 911 dispatchers and first responders with virtual care resources, misaligned development priorities were threatening the core system stability needed to serve public safety partners effectively.
The Real Problem: MD Ally's mission to transform 911 response by connecting non-emergency callers to appropriate virtual care was being undermined by technology decisions that prioritized feature development over the reliability and compliance standards that public safety agencies require. Without rock-solid system performance, their partnerships with counties like Lee County (handling 90,000+ incidents annually) would be impossible.
The Purpose Discovery Process: Understanding the True 911 Ecosystem Need
Using our Corporate Ikigai methodology, we conducted an intensive purpose discovery process with MD Ally's leadership team to understand their role in revolutionizing emergency response:
What They Love: Enabling public safety agencies to expand their scope of services beyond traditional emergency response to include virtual care coordination and community resource navigation
What They Do Well: 911-integrated technology that seamlessly connects dispatchers and first responders to telehealth, social services, and in-network resources without disrupting existing workflows
What They're Paid For: Partnership solutions that help public safety agencies optimize resources while improving patient outcomes—reducing unnecessary ambulance transports and emergency department visits for non-emergent 911 calls
What the World Needs: A new tier of 911 response that connects the right people to the right care at the right time, reducing the $31.5B in excess costs from inappropriate emergency resource utilization
Purpose Statement Discovered: "To enable a new 911 digital health ecosystem that gets patients to the right care, at the right time, and in the right place—transforming how communities respond to health and social needs."
The Four-Dimension Transformation Process
Strategic Dimension (Direction): Realigned development priorities around system reliability, integration capabilities, and compliance standards rather than flashy telehealth features. Every technology decision had to answer: "Does this strengthen our ability to seamlessly integrate with existing 911 infrastructure and workflows?"
Operational Dimension (Execution): Implemented rigorous SOC 2 compliance processes and quality standards that enable consistent, reliable operation within critical public safety infrastructure. Built knowledge management systems that preserved insights about what makes technology trustworthy for emergency services—where system failures can have life-or-death consequences.
Cultural Dimension (People): Shifted the entire organization from a "healthcare technology" mindset to a "public safety partner" mindset. The development team learned to see their work through the lens of 911 dispatchers and EMS coordinators who need technology that works flawlessly under pressure. Every team member understood they weren't just building healthcare software—they were becoming part of the 911 ecosystem.
Market Dimension (Impact): Repositioned MD Ally not as a telehealth company, but as a 911 network navigation solution that expands what public safety can offer their communities. Built partnerships based on MD Ally's commitment to working within existing infrastructure, minimizing disruption, and proving value through measurable outcomes like reduced ambulance costs and improved patient satisfaction.
Purpose-Driven Technology Outcomes
Immediate Results:
- Zero production failures during critical 911 operations—because first responders depend on system reliability
- Two flawless SOC 2 audits, compliance became a natural expression of their commitment to public safety standards
- Seamless integration capabilities, technology designed to work within existing Emergency Medical Dispatch protocols and workflows
- Cultural transformation, every team member understood how their work supported the broader 911 ecosystem
Strategic Business Impact:
- $15M Series A funding enabled, investors saw technology strategy perfectly aligned with the massive market need for 911 optimization
- Successful partnerships with major counties, Lee County (90,000+ incidents annually), Tuscon, AZ (~76,000 EMS calls annually), and Phoenix, AZ (~198,495 EMS calls annually)
- Sustainable competitive advantage, purpose-driven focus on 911 integration created technology that traditional telehealth companies couldn't replicate
Real World Impact:
- Cost savings for communities, substantial reductions in unnecessary ambulance transports and emergency department visits
- Improved patient outcomes, connecting non-emergent callers to appropriate virtual care, social services, and community resources
- Enhanced public safety efficiency, freeing up emergency resources to focus on true emergencies while expanding the scope of services agencies can provide
The Purpose-Alignment Difference
Before our engagement, MD Ally was a telehealth company trying to work with 911 systems. After purpose alignment, they became a 911 ecosystem partner with technology designed specifically to enhance emergency response capabilities. The $15M Series A wasn't just about having better software—it was about demonstrating that every technology decision flowed from their commitment to strengthening the 911 system's ability to serve community health needs.
Key Insight: When technology strategy aligns with the true ecosystem purpose—in this case, transforming how 911 serves community health—reliability becomes essential, integration becomes seamless, and funding becomes the natural result of demonstrated mission-market fit within a $31.5B problem space.
Carrier Corp: How Purpose Alignment Enabled Seamless Corporate Separation
Creating Solutions That Matter - Technology Transformation Under Ultimate Pressure
The Challenge: When Corporate Identity Must Be Rebuilt From Scratch
Carrier Corporation, a $20.4 billion global leader in HVAC, refrigeration, and building automation technologies, faced an unprecedented challenge in 2020: complete separation from United Technologies Corp (UTC) after 41 years as a subsidiary. This wasn't just a business reorganization—it required rebuilding their entire digital identity, all customer-facing systems, and market presence within an impossibly tight 8-month deadline.
The Real Problem: Carrier needed to transform from a division of a conglomerate into an independent global corporation while maintaining uninterrupted service to customers in 160 countries. Every system, website, document, and digital touchpoint had to be rebuilt or rebranded without losing a single customer relationship or missing a single day of operations.
The Purpose Discovery Process: Rediscovering Carrier's Independent Mission
Using our Corporate Ikigai methodology, we worked with Carrier's leadership to discover their purpose as an independent entity, separate from the UTC umbrella:
What They Love: Creating innovative climate and energy solutions that fundamentally improve how people live, work, and play—carrying forward Willis Carrier's 1902 legacy of solving unique customer challenges
What They Do Well: Designing, manufacturing, and supporting intelligent climate control systems, from residential HVAC to commercial refrigeration to cold chain logistics—backed by over a century of engineering expertise
What They're Paid For: Comprehensive lifecycle solutions that deliver energy efficiency, sustainability, and operational excellence across homes, buildings, and cold chain operations globally
What the World Needs: Solutions that create healthy, comfortable, productive environments while addressing the urgent need for energy efficiency and environmental sustainability in a warming world
Purpose Statement Discovered: "To create solutions that matter for people and our planet—enhancing the lives we live and the world we share."
This purpose became the North Star that guided every technology decision during the separation process.
The Four-Dimension Transformation Process
Strategic Dimension (Direction): Realigned all technology initiatives around Carrier's independent purpose rather than UTC's diversified portfolio approach. Every system rebuild had to answer: "How does this technology enable us to create solutions that matter for people and our planet?" This purpose-driven filter helped prioritize which systems to rebuild first and how to architect them for Carrier's sustainable future.
Operational Dimension (Execution): Implemented purpose-driven project management processes that connected every technical deliverable to Carrier's mission of enhancing lives and protecting the planet. Built knowledge management systems that preserved not just technical specifications, but the customer-impact reasoning behind every design decision.
Cultural Dimension (People): Transformed teams from "UTC division employees" to "Carrier mission-driven professionals." Every developer, project manager, and vendor understood they weren't just rebranding systems—they were building the technological foundation for a company committed to solving climate challenges and improving human comfort worldwide.
Market Dimension (Impact): Rebuilt all customer-facing systems and brand presence to authentically reflect Carrier's purpose-driven identity. Rather than generic corporate websites, created digital experiences that showcased how Carrier's solutions create healthier homes, smarter buildings, and more sustainable cold chains.
Purpose-Driven Technology Outcomes
Mission-Critical Execution:
- 100% on-time delivery across 8-month timeline, because purpose clarity enabled focused decision-making under pressure
- 440+ SAP and in-house applications successfully rebranded and rebuilt
- 1,562 documents transformed from UTC references to Carrier identity
- Zero customer disruption during the transition—purpose-driven design prioritized customer experience
Strategic Business Impact:
- Seamless Day 1 operations as independent company—technology strategy aligned perfectly with business separation goals
- Maintained market position throughout transition, customers experienced Carrier as a strengthened, purpose-driven organization
- Enhanced digital foundations positioned for future growth, all systems built around Carrier's commitment to sustainable innovation
- Regulatory compliance achieved including Federal Election Commission requirements for Carrier PAC website
Long-Term Transformation Results:
- Independent technology ecosystem fully aligned with Carrier's climate solutions mission
- Scalable digital architecture designed to support Carrier's "For the World We Share" brand promise
- Purpose-driven vendor relationships established with partners who understood Carrier's sustainability commitments
- Cultural transformation from division mindset to mission-driven corporation
The Purpose-Alignment Difference
Before our engagement, Carrier was executing a complex technical separation project. After purpose alignment, they were building the technological foundation for a company with a clear mission to enhance lives and protect the planet. The successful 8-month transformation wasn't just about technical excellence—it was about ensuring every system, process, and digital touchpoint authentically reflected Carrier's commitment to creating solutions that matter.
Key Insight: When technology transformation aligns with organizational purpose—in this case, creating climate solutions that enhance lives and protect the planet—complex technical decisions become clear, team motivation increases, and execution accelerates because everyone understands how their work serves a mission larger than profit.
Current Impact: Today, Carrier continues to live this purpose through innovations like their "For the World We Share" commitment, healthy building solutions, intelligent cold chain technologies, and sustainable HVAC systems that serve 1.5 million customers globally across 160 countries.
Georgia-Pacific: How Purpose Alignment Saved an IT Department from Elimination
Building Technology Solutions That Matter - From Crisis to Collaborative Partnership
The Challenge: When Technology Teams Lose Sight of Business Impact
Georgia-Pacific Corporation, one of the world's leading manufacturers of tissue, pulp, packaging and building products with operations across more than 30 states, faced a critical crisis in the mid-1990s. The Information Resources (IR) department was on the verge of complete shutdown due to chronic delivery failures, fundamental misalignment with business needs, and complete erosion of stakeholder confidence across the organization.
The Real Problem: Georgia-Pacific's IT department had become an isolated technical silo, disconnected from the real business challenges facing a company that serves customers in the demanding building products industry. Every project resulted in solutions that failed to meet actual business requirements, causing massive delays, budget overruns, and frustrated stakeholders who were losing faith in technology as a business enabler.
The Purpose Discovery Process: Rediscovering IT's Role in Building Success
Using our Corporate Ikigai methodology, we worked with the IR leadership team to discover their true purpose within Georgia-Pacific's mission of creating building products that help construct the world's infrastructure:
What They Love: Solving complex technical challenges that directly enable business stakeholders to serve customers more effectively—taking on the technical complexity so business teams can focus on customer value creation
What They Do Well: Systems integration, technical problem-solving, and translating business requirements into robust, scalable technology solutions that support Georgia-Pacific's global manufacturing and distribution operations
What They're Paid For: Business-critical software solutions and technical support that enable Georgia-Pacific's building products divisions to operate efficiently, serve customers effectively, and maintain competitive advantage in a demanding industry
What the World Needs: Technology solutions that enable companies like Georgia-Pacific to build better, faster, and more sustainably—supporting the infrastructure development that communities depend on while maintaining operational excellence
Purpose Statement Discovered: "To enable business success through collaborative technology solutions that help Georgia-Pacific build the products that build the world."
This purpose became the foundation for completely transforming how IT operated within Georgia-Pacific's mission of responsible stewardship and sustainable building solutions.
The Four-Dimension Transformation Process
Strategic Dimension (Direction):
Completely redefined IT's role from an isolated technical service provider to a collaborative business partner embedded in Georgia-Pacific's core mission. Every technology decision had to answer: "How does this solution enable our business stakeholders to better serve customers and support Georgia-Pacific's commitment to sustainable building products?" This purpose-driven filter transformed IT from a cost center into a strategic enabler of business growth.
Operational Dimension (Execution):
Implemented client-collaborative development processes that embedded business stakeholders throughout the entire solution lifecycle. Built transparent project management workflows that connected every technical deliverable to specific business outcomes and customer value. Created joint requirement sessions that ensured solutions addressed real business challenges rather than theoretical technical requirements.
Cultural Dimension (People):
Transformed the entire department from isolated technical specialists to collaborative business partners who understood their role in Georgia-Pacific's mission. Every developer, analyst, and project manager learned to see their work through the lens of building products customers—where system reliability directly impacts manufacturing operations and customer satisfaction. The team embraced accountability for business outcomes, not just technical outputs.
Market Dimension (Impact):
Repositioned IT as a value-driven business enabler that helped Georgia-Pacific maintain its leadership position in building products manufacturing. Instead of being seen as a necessary expense, IT became recognized as a strategic partner that enabled faster product development, more efficient operations, and better customer service—all aligned with Georgia-Pacific's commitment to sustainable stewardship.
Purpose-Driven Technology Outcomes
Mission-Critical Execution:
- Zero tolerance for delivery failures, because manufacturing operations and customer commitments depend on reliable systems
- 60% improvement in solution adoption rates, stakeholders embraced solutions they helped design
- 40% reduction in project rework, early collaboration eliminated costly late-stage changes
- Seamless integration with existing business processes, technology designed to work within established workflows
Strategic Business Impact:
- Department rescued from elimination, transformed from liability to strategic asset
- Enhanced operational efficiency across building products divisions, technology enabled rather than hindered business operations
- Sustainable competitive advantage, purpose-driven IT became a differentiator in serving customers
- Scalable foundation for future growth, collaborative processes established framework for ongoing innovation
Long-Term Transformation Results:
- Cultural shift from adversarial to collaborative stakeholder relationships, business units began requesting IT partnership on strategic initiatives
- Increased business agility, faster response to market changes and customer needs through effective technology support
- Enhanced customer satisfaction, reliable systems enabled consistent product quality and delivery performance
- Organizational learning model, collaborative approach influenced other departments' approach to cross-functional partnerships
Real-World Impact:
- Manufacturing systems reliability, consistent technology performance supporting Georgia-Pacific's production schedules
- Customer service excellence, reliable systems enabling responsive customer support and order processing
- Supply chain optimization, integrated systems supporting Georgia-Pacific's complex distribution network
- Quality assurance, technology solutions supporting Georgia-Pacific's commitment to building products excellence
The Purpose-Alignment Difference
Before our engagement, Georgia-Pacific's IT department was executing technical projects without understanding their business context. After purpose alignment, they were building technology solutions that directly supported Georgia-Pacific's mission of creating building products that help construct sustainable infrastructure.
The transformation wasn't just about improving IT performance—it was about connecting every technology decision to Georgia-Pacific's broader purpose of responsible stewardship and sustainable building solutions. When the IT team understood how their work enabled Georgia-Pacific to serve customers who depend on reliable building materials, system reliability became essential, collaboration became natural, and business value became the automatic result.
Key Insight: When technology strategy aligns with true business purpose—in this case, enabling the creation of building products that support sustainable construction—complex technical decisions become clear, team motivation increases, and execution accelerates because everyone understands how their work serves a mission larger than technology.
Current Impact: Today, Georgia-Pacific continues to live this purpose through their "Products with Purpose" commitment, sustainable manufacturing practices, and forest stewardship programs that ensure responsible sourcing of raw materials. The collaborative culture established during this IT transformation continues to influence how the organization approaches complex challenges across all divisions, supporting their mission of working "to improve lives by providing everyday products and services that customers value more highly than their alternatives. All while consuming fewer resources."
SERVICES WE OFFER
Purpose Discovery & Technology Assessment
Phase 1: Foundation - Aligning Your Technology with Your Organizational Purpose
The Purpose Discovery & Technology Assessment is a transformative 4-hour executive engagement that reveals the critical gap between your current technology strategy and your organization's true reason for being. Using our proven Purpose for Business framework, we conduct a comprehensive Corporate Ikigai analysis to discover what your organization genuinely loves to do, does exceptionally well, what the market will pay for, and what the world truly needs from you.
This isn't another generic technology audit—it's a strategic alignment session that uncovers why your technology challenges persist and how purpose-driven decisions can transform your entire operation. During our intensive discovery process, we systematically evaluate your technology strategy across our Four Business Dimensions: Strategic (vision alignment), Operational (process effectiveness), Cultural (team dynamics), and Market (customer impact).
Pre-Engagement Process: Our 7-14 day preparatory period includes detailed stakeholder interviews, technology stack analysis, and organizational purpose assessment to ensure maximum session impact and focus.
Guaranteed Outcomes:
Purpose-Technology Alignment Map: Clear visualization of gaps between your organizational mission and current technology decisions
Four-Dimension Assessment: Comprehensive evaluation showing where technology supports or undermines your purpose across Strategic, Operational, Cultural, and Market dimensions
Purpose-Driven Technology Roadmap: Prioritized 1-6 month action plan ensuring every technology initiative advances your organizational purpose
Leadership Clarity Framework: Tools to make future technology decisions through a purpose-driven lens
The result: Your leadership team gains unprecedented clarity on how technology should serve your mission, confidence in strategic technology decisions, and a roadmap that transforms technology from a cost center into a purpose-driven growth engine.
Investment: Starting at $7,500 + travel
Purpose-Driven Technology Transformation
Phase 2: Systematic Alignment - Bringing Every Technology Decision Into
Harmony with Your Organizational Purpose
As your Fractional Chief Technology Officer, I lead the systematic transformation of your technology organization using our proven Purpose for Business methodology. This isn't just about optimizing your tech stack—it's about ensuring every technology decision, process, and system actively advances your organization's core mission and reason for being.
The Transformation Process:
During months 4-9 of your organizational alignment journey, we implement comprehensive, purpose-aligned changes across all Four Business Dimensions. Every technology initiative becomes directly connected to advancing your organizational purpose rather than just improving efficiency or profitability.
Strategic Dimension: Develop technology strategy that flows directly from your Corporate Ikigai, ensuring your tech roadmap serves your mission, not just market trends.
Operational Dimension: Implement processes, systems, and workflows that embody your purpose in daily operations, creating technology that naturally supports your organizational values.
Cultural Dimension: Transform your technology team culture to understand, embrace, and embody purpose-driven decision-making, breaking down silos between technology and business objectives.
Market Dimension: Align technology capabilities with authentic market needs, ensuring your tech stack enables you to serve your customers' true needs and your organization's unique value proposition.
30-Day Deliverable: Your customized Purpose-Driven Technology Systems Map provides clear visualization of current state alignment and a detailed roadmap for systematic transformation across all four dimensions.
Ongoing Leadership Structure:
Quarterly Purpose Alignment Reviews: Strategic planning sessions ensuring technology decisions stay aligned with organizational mission
Weekly Sprint Planning & Review: Tactical execution sessions connecting daily work to purpose-driven outcomes
Daily Team Stand-ups: Momentum maintenance with purpose-alignment check-ins
Complete Talent Lifecycle Management: Hiring, training, and transitioning team members who understand and advance your organizational purpose
Guaranteed Outcomes:
Technology decisions that consistently advance your organizational mission
Cross-functional collaboration in service of shared purpose
Measurable progress toward purpose-aligned technology goals
Cultural transformation embedding purpose-driven practices into daily operations
Sustainable technology foundation prepared for long-term purpose-driven growth
With a 3-month minimum commitment, this intensive partnership transforms technology from a tactical necessity into a strategic purpose-alignment engine—delivering measurable results that serve both immediate growth and long-term mission fulfillment.
Investment: Starting at $10,000/month
Sustainable Purpose-Driven Technology Leadership
Phase 3: Integration - Embedding Purpose-Driven Practices Into
Your Organization's DNA
As your ongoing Fractional CTO strategic advisor, I ensure that purpose-driven technology practices become so deeply embedded in your daily operations that they become the natural way your organization functions—not special initiatives requiring extra effort or attention.
The Integration Focus:
This phase (months 10-12 and beyond) focuses on making your transformation permanent rather than temporary. We integrate purpose-driven decision-making, problem-solving, and opportunity evaluation into all standard operating procedures and management processes, ensuring your technology organization maintains its purpose-alignment as it faces new challenges, opportunities, and market conditions.
Continuous Alignment Monitoring: Our systematic approach provides ongoing feedback about how well your organization maintains its purpose-driven approach. We identify and address alignment drift before it becomes a significant problem, scaling successful initiatives across your entire organization while preparing for the next level of strategic planning that builds on your transformation foundation.
Available After Completion: This advisory role is exclusively available after completing at least one 90-day Purpose-Driven Technology Transformation sprint or our Purpose Discovery & Technology Assessment, ensuring we build on established purpose-alignment foundations.
Ongoing Leadership Structure:
Quarterly Purpose Alignment Planning: Strategic sessions ensuring long-term technology decisions continue serving your organizational mission
Bi-Monthly Sprint Planning: Tactical guidance maintaining purpose-driven execution momentum
Unlimited Email Correspondence: Continuous support for purpose-alignment questions and decisions
Proprietary Purpose-Driven SOPs: Access to our complete library of technology project Standard Operating Procedures designed to maintain purpose-alignment throughout execution
Guaranteed Outcomes:
Permanent Transformation: Purpose-driven practices embedded so deeply they become your organization's natural operating mode
Alignment Drift Prevention: Early warning systems that catch and correct misalignment before it impacts performance
Continuous Purpose Evolution: Adaptive systems that help your technology strategy evolve with your organization's growing understanding of its mission
Leadership Development: Your internal team becomes capable of making independent purpose-aligned technology decisions
Strategic Foundation: Preparation for pursuing even more ambitious purpose-driven goals and opportunities
With a 6-month commitment, this partnership ensures your purpose-driven technology transformation becomes a sustainable competitive advantage—delivering long-term impact while providing executive-level strategic guidance without the full-time investment.
Investment: Starting at $3,000/month
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